The dominant corporate culture is made of companies who constantly pour messages into people's brain such as pursuing happiness, and get accepted by the society. Then these messages will eventually brainwash people's view of living a good meaningful life because they often seem to be accepted by the majority and it shapes the way people live. The most popular way the companies send these messages is through the tool of media. Since now a day, most of the teens even adults are sit in front of the computer at least for two hours. The companies make advertisements on Internet in almost every website that keep telling people how to live a good and meaningful life. Other ways of sending these messages are through the TV (commercials), magazine, newspaper, posters on street, trains...etc. In people's daily life, we see these messages everywhere and they are the most popular topics that most people talk about. The powers of these messages are not only shaping people's way of living, it also affects people's view on looking at their life. The most common ones that we see in our daily life are to be cool, rich, and live our life with happiness. The dominant corporate perspective on living a good meaningful life are basically trying to teach people how to upgrade themselves and to be better in some way. Such as looking good even though you are already looking fine or it tells you that you have to be trendy so you are always with the dominant group. But one thing these corporate companies will never expose to people is that we are all followers that we are not being our "real self". The goal for the corporate companies are not really teaching people how to live a good life, the way it works is that benefit comes first, others second. Thus, people often shaped by the dominant culture and got brainwash by these accepted messages from the majority.
People in now a day society are mostly shaped by the corporate culture. The corporate culture constantly sends messages throughout many different kinds of ways to tell people how to live a good meaningful life. One music video that I watched called the "Lip Gloss" by Lil' Mama is basically a music clip that tells people how to fit in among the larger community. In the very beginning of the music video, she is trying to fit in to the “cool crowd”, so she will be poppin’. After she got the lip gloss, she changed totally from self-diffident to self-confident to represent she fits in the group now, and she is cool. Throughout the whole video, it constantly sends the message to people that they have to look good and cool by using expensive products/cosmetics to be able to have a good life (power) in this society, because they fit in the group and they are part of the popularity. Also it helps you to get sexual attention from the opposite sex and being the representative of the same sex at the same time. The pop culture in this society is sending out the dominant message that you have to follow the trend and update yourself to be able to get the center attention. Or else, you will not be on the same level as the other. In other word, you will not be attached to the society that you are in. Overall, by doing so, people will be happy, meaning living a good and meaningful life. The corporate culture sometimes tells people the marginal message about how to live a good meaningful life, but often people don't really see it. Which has caused people to live in a lie and taught themselves they are living a good and meaningful life. According to this music video, the marginal message is that you don't need these luxuries and you will still be pretty, but if you use it, you will upgrade yourself. The society are really the one who gets to decide what is really the right way to live a good and meaningful life because we all consumes of these corporate companies.
Music video is not the only ones who send out corporate messages that will affect people's perspective on living a good meaningful life. Movies and films send out message that will affect how people should live, too. One movie that I watched called "The Music of My Heart" is basically about having accomplishments in the society. The movie starts out to be a woman whose family has fall apart and she has to start her new life in a new black community while she is Caucasian. At first, she went to a school for part time job to teach students violin lessons. But then most of the parents did not seem to accept her. They do not want their kids to play the "white men's music". Throughout the whole movie, she insistently spreading how important it is to the kids in spite of what race the music is from. She starts to get accepted by the parents by showing them how talented their kids are in the music concerts. Which later gets to the end that more students want to be her students and she even get to perform with her students in Carnegie Hall. This movie tells people that they should not go away from their obstacles and they should overcome the things that are on their way. It also tells people that if you are persistence on your dream, you will succeed someday. This messages that is being send out from the dominant culture sometimes might not be so bad to follow because it gives people a sense of belong and avoid being lost. But at the same time it makes people to have higher expectations in their life that they believe they can accomplish anything they want. People always attempt to be over optimistic that they are living in an illusion world that they create for themselves to maintain gratification.
Dominant Culture - Marginal Message from Film "Fight Club"
One movie called the "Fight Club" is a movie that really sends out marginal messages that people do not really hear them often. Throughout the whole movie, Tyler Durden keeps saying things to the narrator to face the reality. One scene that they caught an Asian guy and put a gun on his head to force him to answer the question "what he want to be", it is a scene that makes people to think about their life and feel cherish for each second that is passing by us. If this guy does not end up to be what he said he wanted to be, he will be killed. Then Tyler explained that in these six months, the foods that the guy eats will taste better than anything he has tasted in the rest of his life. I feel like this scene is very reinforcing the point that you have to know who you want to be, and if you think about death, it will really come up to a reason to yourself that why should you live. Another scene is when Tyler said, "You're not your job. You're not how much money you have in the bank. You're not the car you drive. You're not your fucking khakis. You're the all-singing, all-dancing crap of the world." I think this is a powerful statement in the movie that sends out a message to people that even we so much being aware of ourselves, we actually does not worth as much as we look ourselves compare to others look at ourselves. I think Tyler in this movie said that is because he is trying to say that we consuming a lot of products that we do not really need, and trying to be rich and struggle with money, all these things in our life has been making our life out of shaped. The reason that all these truth messages that gets to extreme are able to show on the movie through media to the rest of the people is because these messages are easy say but hard to do. People sublimate themselves to take the real urge to be something that they will be, and shape it in a way they will comfort themselves, so they will feel comfort of who they are. However, these marginal messages do shaped the way people live even though they might not be able to really take the urge to do what they are said to do.
Dominant Culture - Marginal Message from Magazine "Milk"
Not only movies are the most popular one that sends marginal messages. Magazines are part of the media that sends the messages that we don't often seem, too. One magazine that I read called "Milk", a fashion magazine that tells you the new products from most of the famous brands - mostly street wear brands. One of the pages from that magazine was saying that it is the Milk magazine's birthday. The author of that article was talking about the reason why people celebrate birthdays and he asked a question saying "Why do people celebrate birthdays if they were counting down that they are getting old even more?". Another question that he asked was "Why do people celebrate birthdays if they were celebrating they are getting closer to death?". These are the message that I don't really see on the magazines, but I believe these are marginal messages that the media are sending out sometimes. I also heard a lot of people saying when people celebrating their birthdays, it is also celebrating their mom's most painful day. Although knowing these messages does not really bother me the way I celebrate my birthday, but I think these messages are quite powerful. Because these messages are the ones that people media does not exposed often. It is like a flip over of the fantasy of celebrating birthdays back to the reality of the celebrations. Although people don't usually see these messages, they are able to expose to the public is because people will still do it! Perhaps people will take these messages as a curiosity and twist the message to the ones that they will be able to follow. Same as learning, everybody perceive differently based on what they learned. Marginal messages do affect the way people lived, and it depends on how the person takes the message to live on their life. It might be meaningful for them to live by knowing a new message from the corporate culture.
Folk Culture - Definition of Dominant Message
People do not only affect by the corporate culture to live their life, they are also related to the folk culture such as holidays, traditions, or lessons from the teachers or parents. In the United States, most people practiced the famous holidays: Christmas, Thanksgiving, and Halloween...etc. These holidays are not only part of our culture; it is also a special day that teaches people how to live a good and meaningful life. The most popular dominant message from the folk culture will be spend time with your family, friends, shared love, and peace. All these aspects of living a good meaningful life are most likely seem to be as the obligation for people in their life. In this case, families are considering the most important to people and they value the most since we are closer than anybody else. Most of these holidays are being practiced by the majority and people do follow these dominant messages from the folk culture to live their life. These messages do not have to do with companies, but ideas being passed down from ancestors. They do have meanings behind it and reasons to be exist in folk culture, but they are difficult to determine whether is right or wrong in my perspective. It is definitely a choice for people to choose to live their life whether they want to believe in these messages or not.
Folk Culture - Dominant Message from Interviewing My Family "Dad and Mom"
Folk Culture - Dominant Message from Interviewing People on Street
While my family believes that the meaning of life is family and to succeed, some people think the meaning of life is mostly happiness, too. The most common answers that I got from the people on the streets are: families, friends, and happiness [a sense of belongings]. But there do have some unique answers such as: God, music, fashion, photography [dreams and achievements]. When people mentioned meaningful, it usually means something that you appreciate and it “means” something to you like a mark that makes it unique in your life. The way I interpret these people's ideas about to live a good meaningful life is to put them into two different categories. One of them is individualism, and the other is groups. While some people like to live their life based on others such as family and friends to have a sense of belonging, the other 1/3 of people like to live their life based on their dreams that does not really have to do with somebody else. The specific pattern that I see from the people who response, “family, friends, and happiness” is that these people are the ones who think a meaningful life is to having a relation with somebody else to be able to make their life and somebody else’s life meaningful. Not necessary they are seeking for meaningful by themselves, but they are looking for meaningful by being part of somebody else. The pattern that I see from the people who response, "convey God, music, and fashion" is that they are the ones who like to be independent and go on their own other than with somebody else. It does not mean these people do not have a family or friends, but it seems they like to do things individually in order to make life meaningful for them. People believe in these aspects of life to fill their emptiness is because they think that is the meaning of living. But they never step forward to face the fact that they are all emptiness and they do not need to rely on other things to get accepted by the others to live a good and meaningful life. Therefore, people are lying to themselves to live in their own fantasy world.
Folk Culture - Dominant Message from Holidays "Thanksgiving"
Folk Culture - Dominant Message from Regular People Online "Strike up Conversation"
Folk Culture - Dominant Message from Early Education "Vice-Principal's Math Class"
Moreover, teachers from primary schools are constantly giving messages to the students about how to live a good and meaningful life, too. When I was in third grade, my math teacher was the vice-principal of the school teaching our class math. Every time when we start the class, we are supposed to know how to do addition, subtraction, multiplication and division very well. He gets to choose which role of the students in the beginning of the class to answer bunch of math problems on the little board, and if one of the person from the role answer it wrong or taking too long, the whole role get to punish-slapping palms. I personally do not think this is living a good and meaningful life that people cannot have flaws in their life. The vice-principal is teaching us that we should always be prepare for the class and we should not make mistakes in life because that is consider “bad” as human. People are been taught to do things perfectly when there is no such thing call perfect. But people never realize or remember that we all learn from mistakes. If we do not make mistakes, we will never get to learn more things in our life. People always taught themselves the way of living a good life has to include all the “good” things and exclude the “bad”. But never understand the relationship is that “bad” and “good” is always connected that they cannot be separate.
Folk Culture - Marginal Message from Uncle "Do Things that Make you Feel Happy"